January 26, 2022 Prof. Gina Neff: We need a radical new approach to tackle scientific misinformation online Author(s): MCTD Cambridge Credit: Possessed Photography for Unsplash Writing in Fortune Magazine, Prof. Gina Neff says we need to think carefully about how we choose to communicate with the public, especially those who are harder to reach. Following Prof. Gina Neff’s contribution to a recent report published by the Royal Society, the U.K.’s national academy of sciences, she writes in Fortune Magazine about why facts definitely matter, but they are not enough, and that it is the words used and how they are communicated will be what makes the difference. Read the Fortune article