October 20, 2021 WATCH: Gina Neff – The cost of data Author(s): MCTD Cambridge Gina Neff, Executive Director of the Minderoo Centre for Technology and Democracy. In this inaugural annual lecture for the 20th anniversary of Cambridge’s Centre for Research in the Arts, Social Sciences and Humanities, Professor Gina Neff raises alarms about the costs of data to societies, democracies, and the environment. Drawing on years of sociological research on how people make sense of data at work and in their lives, she shows how and when data come to matter entail social, cultural and political decisions. Who counts—and what counts—in our digital society are politically charged and yet urgent questions for our collective future. This lecture is part of CRASSH’s 20th anniversary programme. Supported by the Minderoo Centre for Technology and Democracy at CRASSH. The cost of data: making sense in digital society – CRASSH Annual Lecture from Minderoo Centre for Tech and Dem on Vimeo.