July 21, 2022 WATCH: How Do Industries Change: Mapping Digital Transformation Author(s): Minderoo Centre for Technology and Democracy Adrien Olichon for Pexels In this seminar for DIGIT Lab, Prof. Gina Neff shares an insight into her latest upcoming book: How Do Industries Change. Prof. Neff’s award-winning research allows her to map technological transformation through three mechanisms: futuring, negotiating shared practices, and rewriting institutions. Gina’s perspective brings agency and work back to stories of disruption. Gina Neff is the Executive Director of the Minderoo Centre for Technology & Democracy at the University of Cambridge and Professor of Technology & Society at the University of Oxford. Her books include Venture Labor (MIT Press 2012), Self-Tracking (MIT Press 2016) and Human-Centered Data Science (MIT Press 2022). The DIGIT Lab is an EPSRC Next Stage Digital Economy Research Centre delivering a 5-year research programme backed by £12.4M in funding. Watch the video now: